The Basic Attention Token, or BAT, has some serious pedigree. The man behind it, Brendan Eich, has already shaken up the way we browse the internet once before, and now he plans to do it again. Eich was a co-founder of Mozilla Firefox. You may find using tabs when browsing second nature, but it was Mozilla who popularized this phenomenal development before Chrome was just a twinkle in Google’s eye. Now Eich has come up with a new revolutionary browser, Brave – with the BAT token being the cryptocurrency that underpins it.
What is the Brave Browser?
So what is the Brave Browser? Simply put, it’s a browser that pays you for watching ads. No doubt your current browser is currently festooned with ad blockers in an attempt to keep the horde of pop-ups annihilating your user experience. The irritations of switching it off to read an article is well known. It hurts content creators too. “I’m not that interested in the article – I’ll just hit back.” We all know that advertisements generate the mass-revenue required to keep many of our “free” systems working.
Eich wants to flip that all on its head. If consumers are providing the value with their eyeballs, then they should be paid as such. The Basic Attention Token rewards you for your basic attention. Rather than finding anything you can do to circumnavigate ads, it proposes that you are paid for consuming them. This has an added benefit of batting away the distaste users feel for an ad – and thus the product within the ad – as they realize they are being compensated. It provides a chance for ads to get a better see-rate, a better engagement rate and ultimately, a better conversion rate.
Fair Data Collection
The data of consumer consumption stored on the blockchain is the incentive for advertisers to get a real snapshot of what their users and watchers respond to, and what they like to see – but without that data being harvested, often secretly and monolithic, by one single private entity. Brave offers its users transparency in their data and, as it’s on the blockchain, it’s something they can see for themselves – both what it is and how it is being used.
Equitable Rewards for Consumers, Publishers and Advertisers
By distributing advertising money more equitably between consumers, publishers and advertisers, it creates a future where adverts are not some plaguing sin on the free flow of content, and necessary concession so that creators can get money for their work, but rather a shared endeavour that benefits all. It also helps to minimize the monopoly of players like Google and Facebook, who drive down the price of content, force creators to give up, and take an unhealthy slice of that revenue. BAT rewards creators more equitably, although publishers are still in line for the “lion’s share” of revenue from the service.
The Utility of the BAT Token
Users, as you may have guessed, are paid in BAT. The token can be used to unlock premium content on the browser, sold on the open market, and for other services on the platform, including search engine utility, content pinning and file sharing. The Brave browser has had a storming start, with nearly 10 million daily active users using the browser, and over a million content creators – on Youtube, Twitch and more – contributing to its services.
Batting Away the Competition
The Brave Browser and the Basic Attention Token hope to re-imagine web browsing in a way that stops the fragmentation of the internet, the squeeze on internet creators, and the data exploitation of those browsing the web. Eich did it before with Mozilla and, with BAT, he may well do it again.
Is BAT Hard to Get?
If you are new to the world of digital assets then getting cryptocurrencies can be a confusing prospect. It may be a bit simpler with the top two Bitcoin or Ethereum, but what about that lesser known Ethereum token, such as BAT, that you have heard so much about?
Numio is a great choice for BAT. With Numio you can send and receive your stored BAT instantly and at the touch of a button. If you want to try something a bit more advanced you can use Numio to trade and swap BAT.
Download Numio to get Basic Attention Token
How can I get BAT?
Getting BAT is easy on Numio. You can use your credit or debit card to purchase BAT, you can swap or trade it for other ERC-20 tokens (up to 100x cheaper than other wallets), and you can send or receive it as a payment. Whatever way you choose you can be sure that you are always in full control of your BAT.